City of West Hollywood Installs Roadside Neon Art Exhibition: RELAX UR OK and ONE LOVE by Scott Froschauer.
Neon, Glass, Aluminum, and Steel 'Art on the Outside' Artworks are Viewable in the
Traffic Median at the Intersection of Santa Monica Boulevard and Holloway Drive through June 2022.
WEST HOLLYWOOD, October 20, 2020 – The City of West Hollywood presents the public art installation RELAX UR OK and ONE LOVE by artist Scott Froschauer. The installation is available for viewing at the traffic median at the intersection of Santa Monica Boulevard and Holloway Drive through June 2022.
Using the institutionalized structure of road signage as inspiration, artist Scott Froschauer's RELAX UR OK and ONE LOVE surprise and delight viewers by replacing the traditionally negative and coercive language with positivity and inspiration. As a reaction to surreal and unprecedented distanced-reality, Froschauer's words of hope, love, and affirmation stand in stark but positive relief, welcoming visitors and residents alike into one of the most inclusive cities in the world.
Artist Scott Froschauer has a background in linguistics and fabrication, combined with deep cultural awareness and empathy. His work provides viewers inspiration and encouragement towards self-connection and acceptance. Incorporating playfulness with concepts of connection and empathy, he surprises his audience with new perspectives and unexpected juxtapositions of ideas, materials and symbols.
A native of Chicago, Scott Froschauer has lived and worked in Los Angeles since 1994. Froschauer's extensive exhibition history spans two decades, encompassing many forms including experimental printmaking, street art, and large-scale public sculptures. This City of West Hollywood installation is his first foray into neon art. His early ventures into public art include large scale interactive installations at Burning Man in the Nevada desert.
The artist's work has been installed in public, private, and municipal spaces across the country and internationally around the world including the City of Glendale, Laguna Beach, Palm Springs, Wichita Falls in Texas and Toronto, Ontario to name a few. It has also been seen on display at various galleries and museums including the Renwick Gallery of The Smithsonian Institution in Washington, D.C. is The City of West Hollywood installation was curated by long-time West Hollywood resident, Valda Lake, owner of the Wallspace gallery.
RELAX UR OK and ONE LOVE is an Art on the Outside project organized by the City of West Hollywood's Arts Division. The Art on the Outside program installs rotating temporary artworks on the City's medians and in parks. It is anticipated to be on display through June 2022.
For more information, please contact Rebecca Ehemann, the City of West Hollywood’s Acting Arts Manager, at (323) 848-6846 or at firstname.lastname@example.org. For more information about City of West Hollywood arts programming, please visit www.weho.org/arts.
The City of West Hollywood has declared a local emergency in response to the coronavirus (COVID-19) outbreak. When in public, community members should maintain your space with social (physical) distancing of at least six feet, and cover your face. Public Health officials recommend that everyone continue to follow physical distancing and infection control directives and wear a clean cloth face covering that securely covers both your nose and mouth when in contact with other people not in your household. City of West Hollywood coronavirus updates are available at www.weho.org/coronavirus.
For reporters and members of the media seeking additional information about the City of West Hollywood, please contact the City of West Hollywood’s Public Information Officer, Sheri A. Lunn, at (323) 848-6391 or email@example.com.
A full photo set of the installation is available on the City of West Hollywood’s official Flickr account. Photographs by Jon Viscott, Courtesy of the City of West Hollywood.
Wallspace is a Los Angeles based gallery. We regularly present shows, pop ups, public art projects and participate in International Art Fairs. We are excited about finding new visions and contributing to the launch of careers whilst also representing more established Los Angeles based artists.
Wallspace is based in West Hollywood and DTLA in the Bendix Building - open by appointment within the new ViCA gallery space #722.